Shopify Email Marketing vs Mailchimp Which is Better?

Shopify Email Marketing vs Mailchimp

In the fast-paced digital landscape of 2024, email marketing remains a powerful tool for businesses to connect with their audience around the world. With countless platforms available, choosing the right one can be overwhelming. Today, we dive into the battle between 2 giants: Shopify Email Marketing and Mailchimp. Join us as we explore their features, pros, and cons, and ultimately determine which platform reigns supreme in this epic showdown!

Why Email Marketing is Important in 2024?

In 2024, amidst the digital noise and constant stream of content, email marketing stands out as a direct line of communication between businesses and their audience. It offers a personalised touch that resonates with customers through generic messages.

With the rise of social media algorithms and ad blockers, email remains a reliable way to reach your target market effectively. It allows for tailored messaging based on user behaviour, preferences, and past interactions.

Email marketing provides valuable insights through analytics, helping businesses track open rates, click-through rates, conversions, and more. This data empowers companies to make informed decisions and refine their strategies for better engagement.

Moreover, in an era where privacy concerns are at the forefront, email marketing enables businesses to build trust by obtaining explicit consent from subscribers. The ability to segment lists ensures that recipients receive only relevant content tailored to their interests.

Different Between Shopify Email Marketing vs Mailchimp

When it comes to choosing between Shopify Email Marketing and Mailchimp, many factors come into play. Shopify’s email marketing app offers seamless integration with your online store, making it easy to reach out to customers directly from your platform. With ready-made email templates at your disposal, you can quickly create professional-looking campaigns without the need for design skills.

On the other hand, Mailchimp boasts impressive reporting facilities that provide valuable insights into the performance of your email campaigns. The availability of various templates and an automation system also streamlines the process of reaching your audience effectively.

However, pricing might be a deciding factor for some businesses. While both platforms offer different plans to cater to varying needs and budgets, it’s essential to consider which option aligns best with your goals and resources before making a choice.

Shopify Email Marketing App

Shopify Email Marketing App is a powerful tool that allows Shopify users to create and send customized email campaigns directly from their E-commerce platform. With easy integration, you can seamlessly connect your store with the app, making it convenient to manage all your marketing efforts in one place.


  • Easy – Integration: When it comes to Shopify Email Marketing, one of the standout features is its easy integration. Seamlessly connecting your email marketing efforts with your Shopify store can significantly streamline your workflow and boost efficiency.
  • User-Friendly Interface: With Shopify’s user-friendly interface, integrating email marketing tools is a breeze. You can quickly set up and link your email campaigns to target specific customer segments based on their behaviour or purchase history.
  • Modification Email Templates: When it comes to email marketing, having visually appealing and professionally designed templates can make a significant difference in engaging your audience. One of the advantages of using Shopify Email Marketing is its ready-made email templates that are modern, customizable, and user-friendly
  • Pricing Packages: Shopify Email Marketing provides a straightforward pricing structure that is based on the number of emails you send per month. Their plans start at $19/month for 10 inventory locations, making it a cost-effective option for small businesses looking to get started with email marketing.


  • Limited Email Templates: When it comes to Shopify Email Marketing, one of the drawbacks is the limited number of email templates available. While the platform offers ready-made templates for users to choose from, the options can be somewhat restricted compared to other email marketing services.
  • No automation system for email marketing: When it comes to Shopify Email Marketing, one drawback is the absence of an automation system for email marketing. This means that users may have to manually send out each email campaign, which can be time-consuming and inefficient. Without automation, businesses may find it challenging to create personalized and timely emails for their customers.
  • Average 4-star rating: When it comes to Shopify’s Email Marketing App, one aspect that stands out is its average 4-star rating. This rating reflects the overall satisfaction of users with the app, showcasing a generally positive experience. Customers are likely satisfied with the features and functionalities offered by Shopify for email marketing.

Mailchimp Email Marketing

Mailchimp, a popular email marketing platform, offers impressive reporting facilities that allow users to easily track their email campaigns’ performance. From open rates to click-through rates, Mailchimp provides comprehensive data insights to help businesses optimize their email marketing strategies.

One of the key advantages of Mailchimp is its wide range of available templates and automation systems. Users can choose from numerous professionally designed templates and set up automated workflows to streamline their email marketing efforts efficiently.


  • Mailchimp has an impressive reporting display: When it comes to analyzing the performance of your email marketing campaigns, Mailchimp truly stands out with its impressive reporting facilities. With detailed insights and metrics at your fingertips, you can easily track key data points such as open rates, click-through rates, subscriber engagement, and more.
  • Available templates & automation system: When comparing Shopify Email Marketing and Mailchimp in terms of available templates and automation systems, both platforms offer a range of options to help users create visually appealing emails.


  • Pricing Plan: When considering the cons of using Mailchimp for email marketing, one aspect that stands out is its pricing structure. While Mailchimp offers a range of features and services, some users may find the pricing to be on the higher end compared to other platforms.
  • Mailchimp Templates: When it comes to Mailchimp templates, they offer a wide variety of options to choose from. Whether you’re looking for a sleek and professional design or something more creative and eye-catching, Mailchimp has you covered.
  • Average Rating 3.5 Star: Mailchimp’s average 3.5-star rating may raise some eyebrows among potential users. While it’s not a bad rating by any means, there seem to be mixed feelings about the platform. Some users might have had exceptional experiences with Mailchimp, praising its features and functionality. On the other hand, those who rated it lower might have faced issues with pricing or customer support.


Yes, Shopify’s email marketing app seamlessly integrates with your Shopify store, allowing you to easily manage your marketing campaigns.

Both platforms offer scalable pricing plans based on the size of your email list and the frequency of emails sent, ensuring flexibility for businesses of all sizes.

With both Shopify’s ready-made templates and Mailchimp’s extensive template library, creating eye-catching emails has never been easier.

Absolutely! Both Shopify Email Marketing and Mailchimp offer robust reporting features that allow you to monitor open rates, click-through rates, and more in real-time.


In the battle between Shopify Email Marketing and Mailchimp, both platforms offer unique features, advantages and disadvantages for businesses looking to enhance their email marketing strategies. Shopify Email Marketing stands out for its seamless integration with Shopify stores, ready-made email templates, and user-friendly interface. On the other hand, Mailchimp excels in reporting facilities, available templates, and automation systems.

The best choice between Shopify Email Marketing and Mailchimp depends on your specific business needs and preferences. Consider factors such as pricing, ease of use, template variety, and automation capabilities before making a decision.

Whichever platform you choose, implementing a strong email marketing strategy is crucial in 2024 to engage your audience effectively and drive conversions for your online store. Experiment with different tools and techniques to find what works best for your business goals. Happy emailing!

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